Keep Kids Alive Drive 25

We at want to share this post to stress the importance of 25 MPH through residential communities per the following:

The mission of KEEP KIDS ALIVE DRIVE 25® is to make streets safer for all who walk, cycle, play, drive, and ride. Our goal is to put an end to deaths and injuries caused by all manner of unsafe driving behaviors. We do so by educating and actively engaging citizens in a common commitment to create safer streets for the benefit of all, beginning right in our own neighborhood. No one wants to be behind the wheel and hit someone, yet our behaviors can lead to just such incidents. Check out “Practice the Better” on theKKAD25 Blog for examples of safe driving behaviors we can practice each time we get behind the wheel.

  • On average, over 90 deaths occur each day from speeding vehicles. (National Highway Traffic Safety Administration (NHTSA).
  • 500 children under 14 years-old are killed each year while walking in what should be their safe haven—their neighborhood (NHTSA).
  • Each year over 4,000 sons, daughters, mothers & fathers are killed while walking in neighborhoods or crossing streets (NHTSA).
  • 2.5 million people are injured each year in motor vehicle incidents (NHTSA).
  • The death rate on residential streets is over twice that of highways – measured per miles driven (NHTSA).
  • Speeding triples the Odds of Crashing (AAA Foundation for Traffic Safety).
  • A pedestrian hit in a 30 mph speed zone is 3 times more likely to die than one hit in a 25 mph zone (General Estimates Database of Police Reported Accidents (NHTSA).

How to Make a Difference

  • Make a difference by slowing down. Make sure you observe the 25-miles-per-hour speed limit.
    Talk with neighbors about your concern for the safety of all neighborhood children.
  • Invite your Neighborhood Association or Area School PTA to get involved in starting a neighborhood campaign.
  • Request the Police/Sheriff’s Department to do a traffic study to gauge the extent of the speeding problem in your neighborhood.
  • Contact local officials (Mayor, Council Members, Police Chief) about beginning a community wide campaign. On-site support for developing a local campaign is available by contacting or calling 402-334-1391.
  • Post a KEEP KIDS ALIVE DRIVE 25® sign in your yard. Post the yard sign during the early morning hours (before school starts), after school (between 2:30 p.m. and dusk), and on weekends when children are out playing. The sign reminds all drivers in your neighborhood to slow down for our kids’ sake!
  • Encourage local schools to integrate KEEP KIDS ALIVE DRIVE 25®into drivers’ education.
  • Your business can display the Keep Kids Alive Drive 25® logo (via decals or bumper stickers) on service vehicles out in neighborhoods.

Did You Know?

  • Results show that the average risk of severe injury for a pedestrian struck by a vehicle reaches 10% at an impact speed of 16 MPH, 25% at 23 MPH, 50% at 31 MPH, 75% at 39 MPH and 90% at 46 MPH.
  • The average risk of death for a pedestrian reaches 19% at an impact speed of 23 MPH, 25% at 32 MPH, 50% at 42 MPH, 75% at 50 MPH and 90% at 58 MPH.
  • Risks vary significantly by age. For example, the average risk of severe injury or death for a 70-year old pedestrian struck by a car traveling at 25 mph is similar to the risk for a 30-year old pedestrian struck at 35 mph.

You can obtain additional information by logging onto Keep Kids Alive Drive 25.

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